RFM Analytics divides the number of groups specified using the following procedure when groups are ranked automatically:
■ Sorts lists based on criteria (Recency, Frequency, and Monetary)
■ Divides the population equally into the specified number of groups
■ Starts at the top of the list and ranks each contact based on the group
■ Creates an equal number of contacts for each group:
□ The lowest-numbered group corresponds to the least desirable ranking.
□ The highest-numbered group corresponds to the most desirable ranking.
□ The last group may contain a different number of contacts than the other groups depending on the population and number of groups.
□ Some groups will be empty if the number of contacts is less than the number of groups.
□ Two contacts with the same score may be placed in different groups.